The Partner Sales

Following the sale of The Partner Sales B.V., the company has appointed a new board of directors.

The Partner Sales B.V., a service provider that operates to an extensive and global network of companies within the ERP and CRM market, takes the next step towards development as an independent service provider. With headquarters located in the Amsterdam area, The Partner Sales offers personalized services for ISVs, implementation partners, distributors, and vendors.

Amsterdam, 10 March 2022: Former owner Broad Horizon, together with The Partner Sales B.V., has come to the decision to sell The Partner Sales B.V. to De Bruin Dynamic Holding B.V. as of 10 March 2022. From that date, a new Board of Directors will be appointed under the new ownership:

CEO – Mr. P. (Peter) de Bruin

Peter founded The Partner Sales B.V. in 2018 and, after selling the company, he has continued the leadership of the organization under the ownership of Broad Horizon. Under his leadership, the company has grown to its position and will continue to develop further. With an extensive global network in the business application ecosystems, he has added great value to The Partner Sales and has a vision to improve and diversify the established industry. Beyond that, Peter is a great advocate of diversity & inclusion, a topic close to his heart that he is actively committed to.

CMOO – Mr. B. (Bas) Rutten

Bas has worked at The Partner Sales B.V. since June 2021 in the role of Operations Manager EMEA. He has made a major contribution to the strategic development of the organization, thus improving stability and strength. He will continue to focus on the further growth of The Partner Sales B.V.


VP Partnerships and Business Development – Mrs. T. (Terri) Paetz

Terri has worked at The Partner Sales B.V. since 2019 and has a strong vision of building powerful relationships globally and networks for the further development of the company. Terri is actively involved in various diversity & inclusivity initiatives such as Women in Dynamics and the International Society of Female Professionals. She is also an active chair member of the Sponsorship Committee for Microsoft Directions4Partners.